The Grand Rapids Catholic Secondary Schools' logo policy serves as a visual representation of the character of the institution. The logo and associated policies give the organization a consistent visual image and reinforces our position as a leading educational institution. The logos carry significant recognition value for CSS’ many external audiences. Consistent and correct use of the CSS, Catholic Central and West Catholic logos enhances the organization’s image.
GUIDELINES:
School level logo usage is restricted to immediate members of the school community.
The logos of the 2006 identity policy replace all previous versions of the CSS, Catholic Central and West Catholic symbols with a 3-year change-over period allowed to phase out any previously existing logos that are not consistent with the 2006 identity policy.
This policy is specific to the use of the school logo, school crest, and school name.
All academic, administrative, and support units of the organization are required to use one of the approved letterhead styles on all stationery. Envelopes, notepads, business cards, mailing labels, and other stationery items must also conform to these logo guidelines.
The logo policy for use in publications is relatively simple and unrestrictive. The logo must appear on the front cover or the front panel of all organizational publications in an appropriate size and position relative to the typographic elements on the page. The organizational logos may not be altered in any way and must be used as the sole logos in all venues.
Who should use this policy: This policy applies to faculty, staff, students, parents, academic departments, athletics, athletic boosters, parent clubs and committees, ad hoc groups, administrative divisions/departments, alumni organizations, informal groups and student organizations. This policy applies to suppliers and manufacturers of commercial and non-commercial products.
A GRCSS SCHOOL LOGO/SCHOOL IDENTITY ART USAGE REQUEST FORM must be completed with a copy and description of the art being requested for use, and turned in to the building principal for approval.
All approved request forms must be forwarded to the GRCSS' Marketing Department and Committee Chair to complete policy procedure. A copy of the template of the logo being requested will be forwarded to the requester. If a template is not available and proper approval and procedure has been followed, the requester may proceed with the project.
All promotional companies must use the school approved art and template. Any work that is completed outside of the policy guidelines will be denied distribution (if a promotional company is used, product must be sent back to the promotional company for reissue or reimbursement).
The following is the description of the logo color usage requirements. These color definitions must be used when printing the Catholic Central or West Catholic logos:
West Catholic High School:
CMYK Ratio C=100 M=0 Y=75 K=45
Pantone 3425 C
Central Catholic High School:
CMYK Ratio C=100 M=60 Y=0 K=20
Pantone 294 C
PROCEDURES:
Complete and provide the building principal with a LOGO REQUEST FORM
Upon Approval:
1. Follow accepted usage procedures. Keep complete and accurate records when using an outside source (promotional company) to create a product using the logo/school identity art.
2. Obtain a template from the school website.
3. A copy of the final product to be made using the logo/school identity art must accompany the Logo/Identity Art Usage Request Form be signed and approved by the individual who completed and signed the request form.
4. A copy of this policy must accompany all requests given to promotional companies for orders along with approved request form.